Purify Dog Conditioner
Rated 4.9 / 5 by 119+ groomers & pet parents Read reviews →Formulated to exacting specifications for all breed and coat types, utilising natural plant-derived ingredients Purify is for the ultimate deep cleanse and clarifying shamp...
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Formulated to exacting specifications for all breed and coat types, utilising natural plant-derived ingredients Purify is for the ultimate deep cleanse and clarifying shampoo. Formulated to wash toxins and pollutions from the skin and coat using activated charcoal, Earth’s natural cleaner. Purify will remove build up in the coat while using natural antioxidants to keep the coat healthy and strong. Purify is a natural whitener without any of the harsh bleaching agents.
Using Activated Charcoal to increase volume, the Purify conditioner will not weigh the coat down. Purify will Replenish and hydrate the coat while removing impurities. Using plant-derived ingredients it provides a balance to the skin by removing dirt and oil while helping eliminate odour and moisturising. Melanie Newman Salon Essentials Purify collection is formulated for all breeds, with a formula
designed to deeply cleanse and nourish, the Purify collection will leave your pet looking and feeling
anew.
•Deep Cleansing
• Removes toxins and pollutants from the coat & skin
• Natural whitener
• Eliminates odour
• Adds Coat Volume
pH balanced, pet friendly, no SLS or parabens, no petrochemicals and no synthetic perfumes. 100% Vegan, No Palm Oil.
Trialled and tested in some of Australia's leading professional grooming salons.
Formulated to exacting specifications, and utilising natural plant-derived ingredients this gentle conditioner nourishes and balances the canine skin with optimal coat conditioning and shine.
Benefits: Free from harsh synthetic chemicals, Melanie Newman Salon Essentials Purify Conditioner is activated with Charcoal for its toxin adsorption powers and infused with essential oils of Sandalwood, Marjoram and Lavender. Enriched with Vitamin E, Purify provides a soft, silky fresh smelling coat with a natural shine.
View full ingredient listHide ingredients
Aqua (Water), Glycerin, Cetyl Alcohol, Cetrimonium Chloride , Dimethicone, Cetearyl Alcohol, Cocamidopropylamine Oxide , Prunus Amygdalus Dulcis (Sweet Almond) Oil, Aloe Barbadensis (Aloe) Leaf Juice, Lavandula Angustifolia (Lavender) Oil, Origanum Majorana Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cedrus Atlantica Wood Oil, Eucalyptus Globulus Leaf Oil, Santalum Austrocaledonicum Wood Oil, Charcoal Powder, Tocopheryl Acetate, Lavandula Angustifolia Flower Extract, Olea Europaea Leaf Extract , Rosmarinus Officinalis Leaf Extract, Sodium Benzoate, Phenoxyethanol, Polysorbate 60
Formulated for your dog's coat
Melanie Newman is one of Australia's most awarded dog groomers, with over 20 years on the salon floor. Every formula in the range was developed and tested in her own grooming salon — professional products, made for real coats, and matched to your dog's coat type.
The Purify collection: A deep detoxification for skin and coat.
- Removes toxins & pollution from the coat and skin
- Deep cleansing
- Natural whitener
- Clarifying shampoo
Suitable for all coat types and breeds — ideal before a big clean-up or for white coats.
Not sure which collection suits your dog? Ask us — we'll match the coat, not just the breed.
Salon results, at home

Developed in a real salon
Every formula is created and tested by Melanie Newman in her own grooming salon — not a lab guessing at what groomers need.

Salon-grade, home-friendly
The same concentrates trusted by professional groomers globally, sized and priced for home use too.

Kind to coats and skin
pH-balanced for dogs, with no harsh nasties. Beautiful results, gentle process.
The essential oils inside Purify
Straight from the ingredients list — every Purify formula blends pure botanical oils, each chosen for a purpose.
- Lavender OilCalms the skin while it deep-cleans
- Cedarwood & Sandalwood OilsGrounding woody oils that neutralise odour
- Sweet Orange & Mandarin OilsCut through grease, grime and smells
- Marjoram OilTraditionally used to support problem skin
- Eucalyptus OilThat unmistakable deep-clean freshness
- Coconut & Sweet Almond OilsReplenish moisture after a deep cleanse
Get to Know the Purify Collection
Hear from Master Groomer Melanie Newman about why she created these collections for you and the dogs in your life.
Mel’s most-watched tutorials
Millions of minutes watched — real techniques from a real salon, free on YouTube.
Loved by groomers globally
Verified reviews collected through Yotpo — every one from a real order.