Salon Formulated · AustraliaPurify Dog Shampoo
Purify Dog Shampoo
Purify Dog Shampoo
Purify Dog Shampoo
Purify Dog Shampoo
Purify Dog Shampoo

Purify Dog Shampoo

Rated 4.9 / 5 by 119+ groomers & pet parents Read reviews →
pH balanced for dogsSalon formulatedMade in AustraliaNo harsh nasties
Family owned — we formulate & manufacture all our own products
$31.95
Tax included. Shipping calculated at checkout.
About this product

Formulated to exacting specifications for all breed and coat types, utilising natural plant-derived ingredients Purify is for the ultimate deep cleanse and clarifying shamp...

Product details
Formulated to exacting specifications for all breed and coat types, utilising natural plant-derived ingredients Purify is for the ultimate deep cleanse and clarifying shampoo. Formulated to wash toxins and pollutions from the skin and coat using activated charcoal, Earth’s natural cleaner. Purify...
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Formulated to exacting specifications for all breed and coat types, utilising natural plant-derived ingredients Purify is for the ultimate deep cleanse and clarifying shampoo. Formulated to wash toxins and pollutions from the skin and coat using activated charcoal, Earth’s natural cleaner. Purify will remove build up in the coat while using natural antioxidants to keep the coat healthy and strong. Purify is a natural whitener without any of the harsh bleaching agents. Melanie Newman Salon Essentials Purify collection is formulated for all breeds, with a formula designed to wash toxins from the skin and coat the Purify collection will leave your pet looking and feeling anew.

• Deep Cleansing
• Removes toxins and pollutants from the coat & skin
• Natural whitener
• Eliminates odour
• Adds Coat Volume

pH balanced, pet friendly, no SLS or parabens, no petrochemicals and no synthetic perfumes. 100% pure and natural.
Trialled and tested in some of Australias leading professional grooming salons.
Formulated to exacting specifications, and utilising natural plant-derived ingredients this gentle shampoo cleans and balances the canine skin with optimal coat conditioning and shine.
Benefits: Free from harsh synthetic chemicals, Melanie Newman Salon Essentials Purify Shampoo is activated with Charcoal for its toxin adsorption powers and infused with essential oils of Sandalwood, Marjoram and Lavender. Enriched with Vitamin E, PURIFY provides a clean, fresh-smelling coat with a natural shine.

Ingredients
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Aqua (Water), Coco-Glucoside, Cocamidopropyl Betaine , Glycerin, Xanthan Gum, Citric Acid, Aloe Barbadensis (Aloe) Leaf Juice , Lavandula Angustifolia (Lavender) Oil, Origanum Majorana Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cedrus Atlantica Wood Oil, Eucalyptus Globulus Leaf Oil, Santalum Austrocaledonicum Wood Oil, Charcoal Powder, Tocopheryl Acetate, Lavandula Angustifolia Flower Extract , Olea Europaea Leaf Extract , Rosmarinus Officinalis Leaf Extract, Sodium Benzoate Phenoxyethanol, Ethylhexylglycerin

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Salon formulated by Melanie Newman
Trusted by professional groomers globally
Gentle, pH-balanced for dogs
Fast dispatch from Canada
About Melanie Newman

Formulated for your dog's coat

Melanie Newman is one of Australia's most awarded dog groomers, with over 20 years on the salon floor. Every formula in the range was developed and tested in her own grooming salon — professional products, made for real coats, and matched to your dog's coat type.

The Purify collection: A deep detoxification for skin and coat.

  • Removes toxins & pollution from the coat and skin
  • Deep cleansing
  • Natural whitener
  • Clarifying shampoo
Best for these coat types
All coat types
Popular breeds

Suitable for all coat types and breeds — ideal before a big clean-up or for white coats.

Not sure which collection suits your dog? Ask us — we'll match the coat, not just the breed.

Why Melanie Newman

Salon results, at home

Developed in a real salon

Developed in a real salon

Every formula is created and tested by Melanie Newman in her own grooming salon — not a lab guessing at what groomers need.

Salon-grade, home-friendly

Salon-grade, home-friendly

The same concentrates trusted by professional groomers globally, sized and priced for home use too.

Kind to coats and skin

Kind to coats and skin

pH-balanced for dogs, with no harsh nasties. Beautiful results, gentle process.

The essential oils inside Purify

Straight from the ingredients list — every Purify formula blends pure botanical oils, each chosen for a purpose.

  • Lavender OilCalms the skin while it deep-cleans
  • Cedarwood & Sandalwood OilsGrounding woody oils that neutralise odour
  • Sweet Orange & Mandarin OilsCut through grease, grime and smells
  • Marjoram OilTraditionally used to support problem skin
  • Eucalyptus OilThat unmistakable deep-clean freshness
  • Coconut & Sweet Almond OilsReplenish moisture after a deep cleanse
Silky groomed coat achieved with Melanie Newman Purify
Real coats, real results — groomed with Melanie Newman formulas
Free grooming school

Mel’s most-watched tutorials

Millions of minutes watched — real techniques from a real salon, free on YouTube.

How to groom your dog in a teddy bear trim · 155K views

Mel's full step-by-step teddy bear groom — bathing, drying, clipping and scissoring a soft, rounded pet trim you can maintain at home.

How to trim your cavoodle's eyes and fringe · 117K views

Keep your dog's eyes clear and comfortable between grooms — safe, simple scissoring around the face and fringe.

How to clean your dog's eyes · 93K views

A quick three-minute routine for gently removing eye gunk and keeping tear stains under control.

How to remove knots and matts from your dog's coat · 91K views

The products, brushes and technique to remove knots and matts without hurting your dog's skin.

How to brush your Cavoodle · 60K views

The right brushes and Mel's line-brushing technique to keep curly and wavy coats knot-free.

Slicker brushes explained · 42K views

Which slicker brush suits your dog's coat — and how to use it correctly without brush burn.

See all tutorials on YouTube →
Real reviews

Loved by groomers globally

Verified reviews collected through Yotpo — every one from a real order.

Purify Dog Shampoo
Just this one — $31.95